Conversion Prediction

Spot opportunities before conversion.

Learn from converted and non-converted examples. Use evaluated predictions to inform targeting or follow-up.

Illustrative conversion workflowLearn from both kinds of outcome.Before purchaseLabelled outcomesDid not convertConverted

What you bring.

  • Examples with both conversion outcomes
  • A binary target and outcome window
  • Attributes recorded before conversion

What you get.

  • Conversion predictions for supplied inputs
  • Classification evaluation, report and artifacts

From data to a decision.

  1. Define

    Specify the conversion event and period.

  2. Train

    Learn from both outcomes, without answer leakage.

  3. Review

    Check performance before acting on predictions.

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