Churn Prediction
Give retention a clearer focus.
Learn from retained and churned customers. Evaluate who may be at risk before deciding where to focus outreach.
From data to a decision.
Define
Specify what counts as churn.
Train
Use only information known before churn.
Review
Check model errors before planning outreach.
What you bring.
- Customer history before the outcome
- A churn target with both outcome classes
- A clear churn definition and time window
What you get.
- Customer classification predictions
- Evaluation, report and model artifacts